Inbound call intelligence

Every call is a data cookie.How have you been baking it so far?

Connect your phone leads to your acquisition campaigns. Qualify, score, activate. Every conversation becomes actionable marketing data.

4technical patents in the US
+20awards for our technology
+100media outlets covered us
Acquisition

Lower acquisition costs.More warm leads.

Your campaigns generate calls. But do you know which ones? The Vocal Cookie™ identifies, qualifies and scores every phone lead, automatically, in real time.

  • Automatic lead scoring and conversion potential rating
  • Identification of call-generating campaigns
  • Better prospect profiling and contextual advertising
  • Intelligent lead retargeting for higher conversion rates
Illustration: phone lead scoring
Illustration: omnichannel journey
Customer journey

Call tracking, integrated into the omnichannel journey.

The phone call is the black hole of the customer journey. What’s said on the phone disappears. With the Vocal Cookie™, every conversation feeds into your omnichannel data.

  • Reconciliation between the web journey and the content of phone conversations
  • Omnichannel customer journey visualisation, including call content
Enrichment

The call feeds your CRM.Not the other way around.

Every conversation generates data. The Vocal Cookie™ sends it where it matters: your CRM, your analytics tools, your field teams. In real time.

  • Improved monetisation of inbound calls
  • CRM enrichment
  • Real-time team alerts
Illustration: CRM enrichment
Illustration: TV, radio and outdoor campaignsOffline campaigns

Track phone leads across your offline marketing campaigns,beyond your website.

TV, radio, outdoor, print: the Vocal Cookie™ attributes phone leads to your offline campaigns. Because the real world exists too.

Call intent detection and qualification

Automatic lead scoring and conversion potential assessment by sector, keywords, and named entities.

Offline campaign analysis

Analysis of the campaigns driving inbound calls, including non-digital media.

Illustration: the four building blocks of the Vocal Cookie
How it works

The Vocal Cookie™: how does it work?

Four building blocks. No magic. Just voice engineering.

Event creation

Event creation within the customer journey of your analytics platform.

ML / AI scoring

Scoring of phone conversions and sales using pre-trained ML / AI.

Contextual qualification

Contextual qualification of calls by industry, sector, keywords, or named entities.

Native integration or API

Native integration with your analytics tools or via API.

Recognition

Awarded 20 times. Not by chance.

The Vocal Cookie™ technology recognised by the most respected institutions in the industry.

ADETEM Gold Prize for Marketing Excellence 2017
Insurance Trophy for Marketing Innovation 2017
Data Prize at the Marketing Trophies 2018
Digital Innovation Company Prize 2018
Language Prize at the Medef Start-up Challenge
Press

They covered it before it was a trend.

Forbes, e-marketing, JDN, Stratégies, Relation Client, Le Parisien: the press has followed the technology from the start.

Ready to find out what is really said in your calls?

Tailored demo. Results within weeks.

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